Wool may be well known and much loved for its warmth – especially at this time of year! – but its sustainability is another plus point for those looking to embrace woolly clothing and homewares. Being green has after all never been so important, with 7 in 10 people ‘keen to be green’ and actively prioritising the health of the world around them.
As we welcome another new year, the feeling that we all have a part to play in protecting the environment and preserving it for years to come continues to grow. Read on to discover more about the role of sustainability in 2025 and how you can make a real difference in a very simple way indeed.
The importance of eco-conscious textiles
The rise and unprecedented impact of fast fashion has already had devastating consequences for the planet. There is a dark side to the textile industry that so many people shy away from, with its huge carbon footprint, traditionally non-existent workers’ rights and reliance on synthetics affecting everything on land, in our skies, and throughout our waterways and oceans.
The world of fast fashion is built on speed, with the design, production, distribution and marketing of these products spawning a race to the bottom in terms of price. But, could slowing down the process and choosing more sustainable items that have been designed and developed in an eco-conscious way be the solution? We certainly think so!
With slow fashion, you can invest in pieces for your home or wardrobe that are made to last, reducing your consumption, maximising a product’s usable life, and minimising the need for harmful production practices. By selecting products crafted by artisans and local communities with natural fibres – like wool, linen or jute – you are supporting a more sustainable way of living and getting a beautiful item in return.
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How brands are embracing sustainability
Everyone has a role in supporting sustainability, and with brands and government bodies having the most impact, individuals look to them to lead the way. Earth.org reveals what is currently being done to contribute to a more sustainable planet by industry leaders and household names:
“Other retailers like Adidas are experimenting with personalised gear to cut down on returns, increase customer satisfaction and reduce inventory. Ralph Lauren has announced that it will use 100% sustainably-sourced key materials by 2025. Governments need to be more actively involved in the fashion industry’s damaging effects… French president Emmanuel Macron has made a pact with 150 brands to make the fashion industry more sustainable.”
There are so many wonderful ways budding businesses and established brands can help the planet, from in-house recycling programs and carbon-neutral production to the adoption of sustainable packaging and creation of reusable products.
Like a growing number of brands, we put the planet first at every stage. The materials we use to craft our products are ethically sourced, biodegradable and renewable, while the talented individuals who help bring our designs to life are well treated and paid fairly.
Supporting the environment at home
Your choice of homewares and accessories is the ideal way to show your support. Who knew shopping could be SO sustainable! Shopping consciously is all about choosing your materials wisely and investing in brands that share your eco-friendly principles.
After the purchase, your quest for sustainability can continue in the way you care for your textiles. Caring for natural wool throws and blankets, and other homewares, properly is the key to making them last. A consciously chosen material could save you time and money too, with the natural odour, stain and crease resistance wool makes possible meaning much less laundry.
Years from now, when natural homewares and accessories begin to look and feel tired, refashioning could give them a second life.
Earth-friendly homewares for you
You don’t have to search too far to find the sustainable and renewable products that will help to support your eco-friendly ambitions at home. Our entire collection has been consciously crafted and curated with the health of the planet in mind, including our pure wool blankets and throws.
Natural Throws and Blankets