Jute is just one of the many eco-friendly fibres we so proudly weave into our collection of cosy goodies.
For those of you not familiar with the jute plant, this long, soft, shiny and hugely sustainable variety is the source of the many stunning jute products we stock here at So Cosy. We recently took our range of jute designs beyond our natural jute rugs, baskets and table runners however to bring something a little different and equally as stylish to our lovely customers.
Here we introduce you to our jute tote range, designs that are new to So Cosy and certain to become your favourite accessories during spring and beyond.
Why bigger is always better
The shopper bag trend remains big news on the fashion scene, with oversized totes providing some of the chicest designs on the market.
Moving on from last summer’s raffia shopper totes – a design and material that was favoured by the world’s hottest brands not to mention tons of celebs – it’s totes in a more sustainable material and with bolder looks that have captured the fashion set’s attention during 2023…
It’s all about the jute
Jute is the fibre of choice for this season’s most stylish shoppers. Thanks to its 100% organic and completely biodegradable status, jute is more than just a stylish, durable and natural material. It’s extra kind to the planet as Treehugger explains:
“…jute offers numerous environmental advantages. The plant requires minimal fertiliser and pesticide use, particularly in comparison to cotton, which lessens the environmental side effects. In addition, the jute plant is renewable and the leftover roots and leaves that fall off the plant enrich the soil and increase its fertility. Jute fabric is easy to produce, and the process has a lesser impact on the environment than many synthetic materials.”
The positive environmental impact of jute doesn’t end there. Jute plants actively cleanse the air, removing carbon dioxide while emitting oxygen for a cleaner, greener planet.
On looks alone, jute is intricately beautiful with its unique weave and occasional imperfections only adding to its charm and character. Despite its soft and touchable natural texture, jute is extremely hard wearing, giving you the accessory you need to withstand life’s little and big events.
The totes that have everyone talking
Our totes and shoppers combine the many advantages of jute with stylish design principles to create an accessory you’ll be proud to take everywhere you go during spring, summer and every season after.
You can use our jute totes and shoppers as a shopping bag, beach bag or home storage option. Thanks to their generous size, there’s plenty of room to carry or store all types of items, including everyday essentials, picnic supplies, and holiday must-haves.
Sporting a striped pattern that never goes out of fashion or a plainer, more elegant design with thistle handles, our jute totes guarantee a look you’ll love whatever your personal style.
Shop our stunning and super stylish jute totes and shoppers today.